How can you ensure your company's financial solvency and value during an economic rollercoaster?
Driving Business Value in an Uncertain Economy reveals the key factors that drive business vlaue in any economy. In this book, you will learn about:

• Making the Case for Sales and Marketing - How the common mistake of skimpoin on sales an marketing can sink your company...fast.
• Unlocking the Business Plan Blueprint - How millions of business owners are driving their companies into the ditch because they forgot to look at the roadmap.
• Gaining the Economic Advantage of Efficiency - How leading corporations are shedding dollars from their overhead and how you can, too.
• Protecting Your Intellectual Property - How companies are making millions (and billions) on intellectual property they already own.
• Preparing for the Inevitable - How you can prepare yourself and your business for your eventual exit.
• Discoving the Value in Being Unique - How a simple unique positioning statement can instantly set your business miles apart from tis competition and attract buyers.
  

Filled with frank advice from the trenches, case studies and easy to follow action items to improve business value, this handy book will teach you how to thrive in any economy.

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