What You Don't Know Can Hurt You
Customer feedback is critical. It can
be the key to your business' continued
good health. Knowing what the customer
wants, needs and demands of you will help to maintain
your current customer base and gain
new customers. With the valuable
insights collected from your own clients, you as the business owner
can:
• Know more about customer needs and
wants than your competitors.
•
Apply your knowledge to improve the “pitch” in your sales
and marketing efforts.
• Demonstrate to your customers your
dedication to serve them.
• Develop or improve product and service
offerings.
• Segment customers into smaller groups
that allow you to customize.
•
Obtain early warning of customers’ concerns, problems or dissatisfaction … before
they move their business.
An Easy Way to Obtain Customer Feedback
The problem with customer survey programs
is that they often take too much time
and expense. However, a new service makes it incredibly cheap and
easy. SurveyWriter.com provides
an easy tool that companies of all
sizes can use to create a web-based customer survey form and obtain
the results. To test it out, the
staff of The Business Owner (a Vercor
sister-company) spent one hour creating a survey form that is now
deployed on their website. It
can be found on the top right of the
main page of website, www.TheBusinessOwner.com. Double-click the
icon and take the survey to get a feel for it.
Here's how www.SurveyWriter.com works:
• Log onto www.SurveyWriter.com through
an Internet connection.
• Create a questionnaire using SurveyWriter's
question editor software. Extensive
formatting capabilities provide control over the look and feel of your survey,
and filter wizards
guide you through the construction
of advanced logic questions that allow respondents to jump to other sections
of the survey or to other
questions based on their answers to
certain questions.
• The survey is seamlessly linked to
your own Web site. No one will ever
know that you are not hosting the survey. You can also have your respondents
take the survey directly
from the SurveyWriter.com Web site
if desired.
• SurveyWriter tabulates results automatically
in real-time, and you view them at
any time in presentation-ready charts.
If you wish, you can also download
the survey results onto a spreadsheet or similar application. No
programming or network experience is necessary. All a business needs
is a PC and a connection to the Internet to create and field full-featured
web surveys. SurveyWriter provides the tools to connect with customers
all over the world, instantly, and at the low cost of $1.25 per completed
survey! No upfront costs and training is free.